Testing is all about finding out how to fix a communication, how people expect to use it, and what will help them to use it appropriately. Its about creating designs based on evidence – not assumptions. And its about delivering the best outcome for everyone by caring about the receiver as much, or even more than, the communicator.

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Alex worked closely with mentor and friend Professor David Sless, director of the Communication Research Institute, to implement and refine this testing approach through a range of projects conducted on the Institute‘s behalf.
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