Plain English

For most people the first thing that pops into their head when you mention ‘plain English’ is either Camilla Parker-Bowles, the batting of Geoffrey Boycott, or a plate of meat and 3 veg.

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Plain English, or ‘plain language’ as it is known by the rest of the world, is an approach to writing that seeks to remove any ambiguity, jargon or unnecessary embellishment. Its aim is to provide clear, concise and understandable information.

“When something can be read without effort, great effort has gone into writing it.”
Enrique Jardiel Poncela (Spanish novelist/playwright)

However, you can’t fix communications by simply fixing the text. Good communications are a seamless integration of design and text, presented in a way that best meets the needs of the people they are intended for.

Its a mistake to leave the repair job to individual writers, designers or ux people. You need people with skills that encompass every aspect of developing a communication – information designers.

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