Information design

Information design is explanation design. It explains facts of the world and leads to knowledge and informed action. Per Mollerup

Information design is the process of facilitating understanding in order to help people achieve their goals. S. Pontis and M. Babwahsingh

Information design makes complex information easier to understand and use. AIGA

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Information design is shaped and defined by two things: the sum of it’s output, and the process to arrive at that output. Its about developing design solutions for the presentation of information (not necessarily complex or difficult to understand). Typically, information designers are called upon because it is crucial that the information can be used appropriately. While this goal often overshadows any other, good information designers (like our Transmission team) also understand how to make the design resonate with users.

A lot of information designs are things we must use, rather than choose to use: bills, forms, signs, sets of instructions, statements, data, tickets, maps, dockets, timetables and the like. Most of the time the design solutions for these merely fulfil an obligation to provide the required information and are neither solved from an information design or creative angle. People don’t like spending money on such things – not enough wow factor, and not so easy to drop the latest buzzwords. When money is spent, the solution is often to make things look better or sound plain English, which misses the whole point of what communication design should be doing.

We get a lot of work from companies after they’ve used a traditional design studio or agency only to see their communications bomb. Our favourite clients get us involved from the outset. At the end of the day it makes no difference to us, we just love solving your communication problems using our disciplined information design approach.

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